About

Welcome to the Aval Community

I started Aval Coaching because I wanted to help people like me. It sounds simple but I know how transformative the right mentor can be. Without the support of my mentor, I wouldn’t be where I am today. I want to ensure every woman has the opportunity to be supported in a way that empowers them to achieve their full potential.

I believe in a world where women have the confidence and freedom to achieve what lights them up inside and be who they truly are.

I created the Aval community for you.

For the professional woman who:

Feels like her career has gone stagnant
Has had some success in corporate but doesn’t feel fulfilled
Battles the voice in her head that tells her she’s not good enough every day
Isn’t happy with where she is in life and doesn’t know where to turn
Has dreams she’s learnt to believe are unreachable even though they are totally within her power
Wants to feel good about herself again

Why?

Not so long ago I was that woman. Three of the people that helped me make it through were my mum and my sisters. So when I started my coaching business it felt right to name it after us considering everything we’d been through together.

A – Anna – me

V – Vickie – my sister

A – Amanda – my mum

L – Libby – my sister

Aval is also an acronym for what is possible for my clients when they gain confidence and clarity.

A – Action – get what you want

V – Vision – see it then live it

A – Achievement – builds confidence and motivation

L – Luminous – be brilliant and shine brightly

Aval is what got me to where I am today and it’s the results I strive for.

My journey to coaching

This is the story of how I went from struggling actor to corporate climber to confidence coach.

My big dream was to act. To me, there was just something magical about being on stage. So I studied Theatre and Performance at university and moved to London to pursue acting. Things didn’t exactly go to plan. Soon I was overwhelmed by the big city and had to cope with knockbacks. This triggered the creation of major limiting beliefs which stayed with me until I went through coaching myself.

The thoughts of ‘You’re not good enough’, ‘You’re not pretty enough’ and ‘Everyone else is better than you’ crept up on me. I had to take various temp jobs to pay the bills and completely lost my confidence.

Needing security, I looked for a full-time job and ended up in marketing for a wine company. It was a new adventure that’s for sure! It ended up being a new way to express my creativity and in a way perform on a stage. So I followed that path.

After 10 years of working in the industry I would then meet my mentor who would go on to help accelerate my growth. Her total belief in me gave me the encouragement and support to climb the corporate ladder and in doing so, my confidence began to grow.

Still, I felt like there was something untapped. I realised that I would find fulfilment in helping women like me. So when I was introduced to the world of coaching by a friend, I knew that it was the perfect path for me.

I ended up getting training and achieving two diplomas. One in Personal Performance Coaching, and the second in Corporate and Executive Coaching. Everyone around me could see the transformation. My positivity was attracting positivity.

My journey to coaching has been one of great learning and personal growth. I couldn’t be more grateful for it.

My approach

I see my role as a coach as serving my clients. I want to support women in the way I was supported so they can find happiness and fulfilment without barriers or restrictions. When we are empowered, we are unstoppable.

You can be who you are, know what you want and achieve your ambitions with full confidence.

Take back your belief that you are able and worthy of reaching any goal you set your mind to with simple techniques that support and challenge you. Coaching is a wonderfully powerful process and I truly believe if we were all to have coaching in our lives then happiness and fulfilment would be achieved so much quicker.

For more information on how I can help you to build a life you love, take a look at my work with me page.

From anxious to able to achieve anything!

As an example of the extraordinary transformation that’s possible for you, let me tell you Eliza’s story.

Eliza is a business owner who was hitting a lot of barriers while launching her brand and felt like her lack of confidence was holding her back both personally and professionally. Through our work together, she’s grown so much.

This is what she had to say about her progress: “I have gone from an anxious person with limited self worth, to someone who truly believes they can achieve anything.”

Our sessions covered both creating happiness in her personal life and accomplishing her goals in her business. A coaching strategy she found particularly helpful was the powerful questions I asked, saying that they “have completely changed my thought process.”

So much is possible for you if you have the tools and strategy to go for it. Let’s have a chat about how I can help you achieve your ambitions.